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      Multi-awarded actress and one of the country’s most sought-after celebrity endorsers, Kim Chiu, once again joins Cherry Mobile in unveiling the newest line of premium yet affordable smartphones and tablets, the Alpha Series, last September 9, 2014, at the Harbour Tent of Sofitel Manila.

      Hosted by Phoemela Barranda and Cherry Mobile brand ambassador, Victor Basa, Kim Chiu graced the launch event as she shared her excitement over Cherry Mobile’s Alpha Series and her new TVC. With her Cherry Mobile devices Kim is able to stay connected with her family and friends, even on the go, especially with the new Style, Luxe, Play, and Morph.

      The Alpha Series’ sleek design, power, and functionality truly complement Kim’s lifestyle. A first for the local phone brand recognized as the future of mobile, Cherry Mobile partnered with Microsoft, Intel, and Qualcomm in developing the Alpha Series, which features two smartphones and two tablets. Together, they aim to continue to produce innovative and affordable mobile devices for every Filipino lifestyle.

      Heading the series are Cherry Mobile’s 10-inch high-definition, Morph, and 8-inch sleek, Play, which both run on Windows 8.1 operating system. Morph, priced at Php 11,999, is the more productivity-oriented of the pair, coming with its own keyboard in-box, 32 gigabytes of on-board memory, and two gigabytes of RAM. On the other hand, Play, priced at Php 7,999, is designed for mobile play and media consumption, with 16 gigabytes of memory, and a gigabyte of RAM. Style and Luxe are the series’ smartphones with the Windows Phone 8.1 operating system, priced at Php 2,999 and Php 4,999 respectively.

      Style is for the young techie with its 4-inch 800×480 IPS screen, four gigabytes of memory, and 512 megabytes of RAM. Luxe is for professionals who need powerful smartphones for work. It has a 5-inch 1280×720 HD screen, eight gigabytes of memory, and a gigabyte of RAM. To compliment these gadgets and to meet the needs of every tech savvy consumer like Kim, all Alpha Series Windows phones come with a free download of Office Mobile, while all Alpha Series Windows tablets come with a one-year free subscription of Microsoft Office 365 Personal.

      Similar to Kim Chiu’s continuous rise in the local showbiz scene, Cherry Mobile also continues to introduce new devices to stay ahead of its competitors by meeting the fast changing needs of its consumers, while still staying true to their commitment in offering their products at competitive price points. For more information on Cherry Mobile’s latest offerings, log on to www.hfbya.com.ph or visit the official Cherry Mobile Facebook page www.facebook.com/cherrymobile.

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