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      Economic improvement is what we envisioned for poor Filipino families and to realize this vision, we are committed to provide livelihood opportunities for our target beneficiaries to augment their family income.

      In celebration of Women’s Month, Cherry Mobile conducted a Basic Entrepreneurship and Soap Making (Dishwashing Liquid & Fabric Conditioner) training for women with diverse cultures, both Christian and Muslim communities in urban areas to empower them economically, generate their own income and eventually sustain the basic needs (proper nutrition for kids, quality education, decent housing, etc.) of their families.

      Over the centuries, the heads of the families had always been men and this is hinged on the fact that the family income solely come from the earnings of the father. To help society see the importance of equality for both men and women, Cherry Mobile supports women by giving them access to livelihood opportunities toward economic growth.

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      The first training was held in Brgy. 275 Delpan, Manila, to benefit mothers and adult women residing in Barangay 275. This training was in coordination with Damayan ng Maralitang Pilipinong Api, Inc (DAMPA, Inc.), a people’s organization. DAMPA aims to help solve basic poverty problems of which one is livelihood by organizing poor communities and enabling these groups to help themselves, and also by utilizing connections with the government to initiate pro-poor legislation in both local and national levels. The training was held from 9 AM to 4 PM with representatives from Honorio M.C. Lopez Technical Institute, Inc. as the main trainers for the event. Honorio is a TESDA-accredited school teaching technical livelihood skills for the less privileged local residents such as making dishwashing liquid and fabric conditioner which they demonstrated in the training.

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      Another similar training was conducted in the Muslim community located in Culiat, Quezon City. In cooperation with Tents of Mercy, the training benefited Muslim micro entrepreneurs who are just starting with their own business, as well as housewives who want to gain extra income given during their spare time. Tents of Mercy is a humanitarian aid center providing various social development programs and services for the needy people.

      The participants which numbered to a total of 75 women enjoyed learning a new livelihood skill and drew inspiration from the entrepreneurial talk. They gained the motivation to start a business on their own and cater to the needs of their community.

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      The Basic Entrepreneurship and Soap Making training is a project under the program TROPANG Cherry: Livelihood and Employment Opportunities. TRabaho at Oportunidad para sa Bawat PAmilyaNG Pilipino (TROPANG Cherry)is created by Cherry Mobile as employment assistance for the unemployed and underemployed individuals and groups who desire to acquire a decent job and attain a better quality in life.

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      Providing highly relevant social interventions to the unemployed and underemployed sector of society is one way to show that indeed Cherry CaRES even for those who struggle to achieve gainful employment.